Marketing Planning For Wilson Cycles Essay Example | Topics and Well Written Essays - 2750 words

Marketing Planning For Wilson Cycles - Essay Example The case study of Wilson Cycles reveals that the owners have a vision and have implemented an appropriate marketing plan for the success of their business venture. But realizing the demand of the customers and shift in the usage of cycles from leisure activities to health purposes, it is important that the owners make some changes in their marketing plans. According to Brushett and Franklin, there are four most important elements for the successful designing and implementation of marketing plans i.e. knowledge (what are the customer needs and demands), research (information about the industry and product so that the compatibility between the two can be determined), focus (clarity about company’s direction) and communication (ability to reach the customers with right channels so that they make repeated purchases). The sons of the owners are aware of the demands of the customers and want to expand their retail activities by making proper use of online mediums of communication. T he growing trend of the cycling industry along with the changes happening in the global world, it is recommended that they go ahead with the third options that they are considering which is revamping the Wilson Cycles’ image to a retail store that has the good range of branded products at affordable price ranges.  After the first year of operations as rebranding Wilson Cycles, next year it will develop the strategy of developing a triathlon shop as it will provide services for the road and time-trial bikes along with the swimming.with the swimming an