Toyota Essay Example | Topics and Well Written Essays - 750 words

Toyota - Essay Example This paper seeks to explain and illustrate the Toyota’s corporate responsibility to its consumers, environment, employees, stakeholders, and to the general public. This will be done through looking into the company’s corporate responsibility page and showing examples of how this company helps others. According to the Toyota’s corporate responsibility page, the company embraces corporate social responsibility initiatives; this includes information regarding policies, people and organizations that are related to the corporate social responsibility of Toyota Company. Toyota Company engages and promotes both with their partners and individually social contribution events and activities that aid in strengthening communities and contribute to supporting and enrichment of the society. In addition, Toyota embraces environmental responsibility. For example, everything from the basic stance of Toyota Company to its specific initiatives is put in place to make the environme nt better. In-depth annual environmental activities coverage is part of Toyota’s social and environmental initiatives. Toyota Company has been in support of SOS children villages’ mission to provide safe homes to thousands of children orphaned in the country. Toyota has also been a pivotal partner in the progressive development of the SOS children village from 2010 as a major part of the company’s corporate social responsibility program. Toyota Company has also made contributions to Mater Heart Run in 2012. This is the company’s fifth year in sponsoring a noble program aimed at helping children from poor families who are unable to afford the expenses of cardiac surgery. In other cases involving Toyota and its customers, the company’s public relations department helps the consumers to their satisfaction in case of crisis. Toyota also remains socially responsible and solves its customer related issues. For example, The Toyota’s public relation department has the mandate to handles customer complaints and grievances. When there was a Toyota Acceleration case crisis, Toyota tried to deny the existing problem and responded very slowly to the crisis. The Toyota Company had realized the problem much earlier but responded late. The public relations department of the distressed company could calm customers down neither. Toyota however never complied with the law and failed to notify the authorities of the technical problem. This led to the failure of Toyota failed in rectifying the manufacturing problem; thus, failed to restore its image as a customer safety oriented company (Rothaermel, 2013). Those held accountable for the crisis was the board for miscommunication and focusing on varying values and goals. The Japanese managers who failed to make quick decisions and confined information to them. However, after the crisis, Toyota initiated an effective way to manage the aftermath. It changed its motto and issued 4 letters to th e public apologizing for the problem within a span of one month. These effectively calm the customers down as they felt considered and understood. After the apology went through, Mr. Toyoda managed to resume the management of the company in order to show a refocus on the strategy and values of the company. Mr. Toyoda committed his personal time in his testimony to the United States House Committee on Oversight and Government reforms. The management of