Advertising And The Sales Promotional Schemes

Advertising And The Sales Promotional Schemes The advertisement done today is far more different then the old era. Now, the emergence of new technology, the growth in the internet usage, rapidly changing environment, changing way of communications, fragmentation of mass markets, growing economies, and globalization has changed the overall marketing to use different other communication mediums and techniques with the old ones (newspapers, TV and Radio). Every day we are bombarded with different advertising messages whether it is on the radio while were driving to work, on television during our favorite programs, or in magazines and newspapers. Advertising has entered every area of our lives, and many of us choose to ignore it on many occasions. This might cause one to ask, can advertising and promotional efforts still are effective if people are so saturated with information? The answer is yes, advertising and promotions can be effective if used properly for targeting the right consumer. One of the main rules in advertising has always been to keep message simple and consistent and repeat it often. It has been shown that people remember advertising if they see it with great frequency, which explains why while watching hours of television one may see the same advertisement two or even three times even more. That way the message will positioned in ones mind. Integrated Marketing Communication One of the most important aspects of advertising and promoting a product or service is consistency. Companies ensure the consistency of their message by coordinating all of their promotional activities. This coordination of activities into a system or strategic plan is referred as integrated marketing communications (IMC). IMC creates a unified message and enhances the effectiveness of reaching the target consumer. Firms will create one message that will be used consistently throughout a marketing campaign. It is important that the promotional strategy also be in alignment with the organizational goals. There are three major aspects of an IMC plan:- Research Creative Aspects Implementation. Research and analysis are used to find the best way to design the product or service the most effective message and media to use and the best means to distribute the product or service at the optimal price. The creative aspect is the actual advertising, copywriting and designing of promotional materials. Implementation is the act of putting the plan together, creating a strategy and seeing it through. Planning an integrated marketing communications plan also means finding target market determining what is unique about the product offering or service providing constructing a positioning strategy for product or service deciding what the best message would be for product and choosing the optimal marketing mix in relation to allowed marketing budget. Ideally an effective IMC campaign will differentiate the product or service from a competitors generate a flow of leads be consistent with and support the overall branding strategy cause the company to have a more prominent place in the market. Communicate the companys experience and knowledge and help to retain existing customers. The Promotional Mix The promotional mix is the use of different advertising and communication channels in a coordinated way to run an effective marketing campaign. These coordinated campaigns are part of an effective integrated marketing communications plan. The four main methods of promotion within the mix are:- Advertising Sales Promotion Personal Selling Public Relations The most important factor in determining the optimal mix is identifying the target market. This can be determined through extensive market research. Once a company knows its target market it can then research its use of various media outlets in order to come up with the best combination of marketing materials to reach the defined target. For example if the target market is stay-at-home moms, an organization might find that television advertisements during certain daytime television shows are most effective for reaching them. If the target market is a young professional, the marketer might find that using billboards in a downtown commercial district and morning drive time radio advertisements are effective for getting the message to this target market. The size of the promotional budget will greatly influence the chosen mix as well. Television advertising can be very costly and therefore may not be a feasible option for a company with a smaller marketing budget at least not during pri me viewing hours on major networks. Often the amount of money a firm spends on promotional activities will be affected by the product life cycle general economic conditions and the competition. The promotional mix may involve a company coordinating its loyalty program with advertising campaigns and a promotional deal. Advertising Advertising is paid communication brought to audiences through different forms of media such as television, radio, newspapers, magazines and billboards. A company uses advertising to inform, persuade or remind its target market of its products or services. Comparative advertising is used to differentiate a companys products in the marketplace from other similar products. For example The Pepsi Challenge campaign was a form of comparative advertising in which consumers were asked to take blind taste tests to see if they could tell the difference between the products. Coca-Cola uses reminder ads to show us how refreshing the beverage can be on a hot day. 1.4. Different Medium of Advertising and Sales Promotion Advertising Mediums There are advantages and disadvantages to each media type and when selecting the advertising mediums to use companies must understand who their target audience is and which the most effective method for reaching them is. Marketers must be able to divide their budgets among the various media resources in order to stretch them the farthest to reach the most customers. Television Television advertising is the leading medium for reaching Indian audiences. Although a very expensive form of advertising, television ads reach the largest percentage of the Indian population at once and can be very appealing due to their visual nature as well as their sound. TV ads can be classified into national, local, and cable advertisements. The type of network chosen will depend on which audience the marketer is trying to reach. If the advertisement is for a local restaurant the company may choose to advertise only on local stations or in local ad space on cable channels or national networks. The time an advertisement is shown is also an important decision that companies must make in order to reach the target audience. Budgetary constraints will also be a factor in choosing time slots for advertisements. Print Advertisements Advertising in newspapers and magazines is another way of reaching customers with a companys message. Print ads are effective because of their visual quality and can be run in many different types of publications. Marketers selling products or services to consumers may choose national publications such as India Today or local newspapers such as the Times of India and Hindustan Times. Businesses trying to sell products or services to other businesses will often advertise in trade publications of the industries they are trying to reach. Companies may also target specialized publications for example a new computer product may be advertised in PC World or another specialty technology publication. Print ads have a longer life than electronic media ads and are good for telling a story about the value of a product or service. Radio Although lacking the visual appeal radio can be an effective medium for reaching target consumers. The average radio listener tunes in for three hours a day and often on a regular basis. When using radio advertisements in marketing mix it is necessary to make sure that the company and product or service is clearly identified. As with television it is also necessary to find the right station for advertising to the target consumer. If your service is a bar for college students you may choose to advertise in the evenings on a college station or an alternative rock station and if your target audience is senior citizens you may advertise on news stations or a talk show. Internet The Internet has become an important electronic medium and its interactive quality is unique. It permits immediacy of purchase and a high level of convenience. It can be personalized and individualized. The Internet and the World Wide Web are becoming essential tools in an integrated marketing plan and effective tools in sustaining customer loyalty and satisfaction. Direct Mail Mailing advertisements or promotions directly to peoples homes is another commonly used method of reaching consumers. Direct mail campaigns can be expensive due to printing and postage costs but these campaigns can be effective if the mailings reach the right consumers. Often companies will purchase lists of consumers or collect data themselves to build a mailing list. The people on these lists will then be sent targeted mailings. Telemarketing The utilization of telemarketing has been greatly affected in India by the recent implementation of the national Do Not Call registry, where millions of Indians signed up to have their telephone numbers removed from telemarketer lists. Internationally however regulations regarding telemarketing vary and it may still be a very effective method of reaching consumers. The downside of telemarketing is that most people do not like the invasiveness of being called at home though unfortunately many mass marketers find the risk of offending non receptive households is offset by the effective results and benefits from these marketing methods. Outdoor and Out of Home The majority of outdoor advertising rupees are spent on billboards. Billboards are a popular way of reaching commuters and consumers in a single geographic location. Other forms of outdoor advertising known as out of home include sports stadium ads, bus shelter posters, or signage on buses and taxis. Advertising Trends A very popular way of getting a message across is using celebrity endorsements. Advertising companies are willing to pay money in order to hire celebrities to represent their brands. Celebrities are part of an advertising message and campaign. Of course using a celebrity spokesperson can be a risk. When choosing a celebrity to endorse products, it is important to find an appropriate match with the product or service. The relationship should be believable. It is also important that the celebrities endorsing the product be credible. They should either have expertise in the field or be trustworthy characters. Sponsorships This is a well-used form of promotion and advertising that allows the company to buy into a sporting event or activity. The amount of investment in a sponsorship can range from an athletic company supporting a college sports team by providing them with brand-name uniforms in order to promote the brand to a company sponsoring a cricket game. For example Pepsi and Coke use to take sponsorship of cricket time to time. Infomercials Another trend in advertising is the infomercial. This is an extended television advertisement and usually runs at off peak hours or on lower-budget television or cable networks. Infomercials are usually at least a half hour long. Some of the most popular items that are sold through infomercials are fitness videos, skin care products and kitchenware. Often they will feature celebrity endorsements and offer products that cannot be purchased in stores. Their low-budget appearance and late-night showing often characterize infomercials. Once the consumer is convinced to purchase the product he or she will then be able to call and order the product over the telephone generating a direct response to the infomercial. Sales Promotion Sales promotion consists of many activities used to sell products. They are activities that give consumers a short-term incentive to make a purchase. Sales promotions are also activities that change the price and value relationship of a product as perceived by the target audience with the possible effect of generating immediate sales. It is possible that a sales promotion can also alter the long term value of the brand by making what might be a premium product more affordable. Sales promotions are generally time-bound programs that require participation on the part of the consumer through either immediate purchase or some other action. The fundamental goals of sales promotion are tactical, strategic and ultimate. The tactical goals are to combat a competitors increase in market share to combat other competitors promotional efforts and to move brands that are either declining, overstocked, damaged or not selling fast enough. The strategic goals are to motivate consumers to switch from a rival brand to increase product consumption to reinforce the marketing communications efforts for the brand and to motivate brand loyalty. The ultimate goal of a sales promotion is to increase sales, profits and market share. There are different channels for sales promotions which include consumer promotions and trade promotions. Consumer Promotions Consumer promotions are geared toward getting consumers to try a companys products. Some examples of consumer promotion activities include coupons, rebates, sampling, sweepstakes, point-of-purchase displays and special packs. Coupons Whether we cut coupons from newspapers and magazines or getting them in the mail, coupons are a very popular form of sales promotion. They are very effective especially in economic downturns for luring people into restaurants or causing them to make repeat purchases of products. E-coupons are another popular form of sales promotion they are extremely effective for luring in customers and are redeemed by 57 percent of the people who click on them. The most popular uses of e-coupons are for sales of groceries, books and health and music products. The disadvantage of coupons is that they do not encourage brand loyalty most consumers who use coupons regularly are willing to switch brands if there is a better discount available. Rebates Rebates are partial refunds that are offered by the manufacturers. Often manufacturers will use mail-in rebates as incentives for purchasing. The consumer must purchase the product at full price and then fill out paperwork and mail in the receipt in order to receive some money back. Rebate programs allow marketers to promote a companys product at a reduced poster bate price also called MRP offering a substantial savings to its customers but also requiring that a set of conditions be met to qualify. Sampling Companies will often send or hand out samples of products in order to attract customers who may not have purchased their products otherwise. Beverage companies may target college students and hand out soft drinks on campuses, or a food company may set up a stand in a grocery store so that consumers can sample their new chips. You may even receive a trial bottle of shampoo in the mail or you may remember receiving the India Online (IOL) CD in the mail offering 100 free hours of Internet access. These are all examples of sampling, and the intention of these promotions is to introduce a new product or service to a consumer in order to generate brand loyalty. Sampling can be a costly method of attracting customers and it often results in wasted distribution however it can be a very effective method for getting consumers to switch brands. Sweepstakes and Contests Sweepstakes and contests are another strategy of sales promotion. Data will be collected from consumers and they will be entered to win a prize. Companies can use the information that they collect from entrants in order to develop a mailing list for future promotional campaigns. Organizations must be sure to print all the guidelines for their sweepstakes or contests in order to avoid legal entanglements. Some of the guidelines companies should follow in order to put on a successful sweepstakes promotion include the following:- Clarify who is eligible Indicate states where the promotion is not valid Declare the termination date of the promotion Clarify random drawing procedures Companies should also detail the prizes disclose the odds of winning declare a deadline for entry and reserve the right to use winners names and photographs for publicity. Point-of-Purchase Displays Point-of-purchase (POP) promotional materials are displays that are set up in stores in order to prominently display products. At a grocery store a POP is usually placed in front of the store, at the end of an aisle, in the aisle or on the shelf. POP displays are very successful due to the fact that many people make last-minute purchasing decisions. Bundling Sometimes companies bundle products together in order to promote a new product or to encourage consumers to try a complementary product such as a free small conditioner bundled with a shampoo purchase or a free disposable razor with a shaving cream purchase. A company may also offer a bonus pack or a special pack with 20 percent more in order to encourage a customer to purchase a product. Give a ways Another strategy used by companies is that of special promotional items to be given away. These may be hats or T-shirts advertising the company or brand. For example, many times credit card Advertising

Producing Electricity From Wave Energy Engineering Essay

Producing Electricity From Wave Energy Engineering Essay When we hear the word, renewable energy the first things which come to mind are solar panels, wind turbines, hydroelectric power and some might even consider waste incineration as a way of producing energy. Albeit being an island, few of us stop and ponder on the huge energy potential that there is in the waters surrounding our island. Wave energy is slowly being made use of round Europe, particularly in countries facing the Atlantic. Malta falls in the medium range of wave heights which gives the possibility to use small wave energy generators which can generate a considerable amount of energy. Through this project our aim is to create a device which harnesses wave energy and converts it into electrical energy. The design must be cost effective, with no or limited contribution to visual pollution and most importantly efficient. Through this project we hope that we not only succeed in creating a design which works but also come up with a design that has a potential to be improved further in order to be utilized as a way of producing electrical energy in the Maltese Islands. After initially, deciding on what we aim to do, our first step was to analyse wave shape, wave patterns and wave heights round the Maltese Islands. As part of our initial steps, we looked into current models of wave energy generators in order to get a clear picture to what is already found globally. The final design which we came up with was what we codenamed Sea Saw the name itself expresses the advantage of the design. The design swings on the waves and as it swings electricity is produced. As part of our project, we also carried out a survey with the aim of analyzing the public awareness and perception on wave energy. Another part of the project was interviews with Jamie Taylor, in order to get to know more about wave energy in Europe. Being constantly reminded that traditional methods of energy production are contributing to serious environmental problems, governments round the world are seeking new ways of generating electricity. Malta is no exception. By 2020, at least 20% of Maltas energy production has to come from renewable sources. As a response to the urgent need for pollution-free power generation, the energy sector was forced through a renovating process, which sees its opening towards renewable energy. One of the new emerging industries in the renewable energy industry is the wave energy industry. Although the technology is relatively new and currently not economically competitive with older technologies such as wind energy, the interest from governments and industry is steadily increasing. An important feature of sea waves is their high energy density, which is the highest among the renewable energy sources. The idea of converting the energy of ocean surface waves into useful energy forms is not new. There are techniques that were first patented as early as 1799 by Girard Son in France. Potential Energy of a Wave Consider a typical ocean wave, wavelength 200m, wave height 1. The wave is 10 ms-1. The water particles move up and down as in a typical wave but they also move sideways. These two motions combine to give a circular motion. The water particles have both kinetic energy and gravitational energy. Both can be captured by suitable devices. A rough calculation of the wave energy can be found by assuming a square wave as shown: The square wave has wavelength 200m and amplitude 1m. The wave front is assumed to be 1m wide. The crest of the wave is above the normal level while the trough is below. The centre of gravity moved by the water as it goes from crest to trough, is 1m. The volume of water, moved is the volume of the crest. F is found using the equation c = fÃŽÂ », f = c/ÃŽÂ » = 10/200 = 0.05 hZ Power = Energy x Frequency = 106 x 0.05 = 5 x 104 Watts For a sinusoidal wave, the power is about half as much as that of a square wave. Hence, the power of a sinusoidal wave is equal 25 x 103 W. Besides, potential energy, a wave also has kinetic energy. This should be equal to the kinetic energy according to the theory of simple harmonic motion. Therefore, total power, KE + PE = 5 x 104 Watts. In practice, the actual power generated will be smaller due to energy losses and inefficiencies of the whole system. How do wave energy devices work? Wave energy occurs in the movement of water near the surface of the sea. A wave is formed when the wind, effectively drags at the water as it blows across. As the wind becomes stronger and the distance over which it blows increases, the more energy the waves have. As waves approach the coast, they begin to lose energy through friction with the seabed and eventually break on the shore. Thus the greater amount of energy is found in waves in the deeper well-exposed waters offshore. All the different types of energy devices, take energy out of the motion of the water near the surface by converting the action of the waves into movements that power generators to produce electricity. Maltas Potential to harness wave energy Being an island, we are an entirely surrounded by sea. Statistical data from WERMED Malta shows that Malta is well positioned to make use of the energy stored in waves, which are on average of medium height to produce electrical energy. Figure 1: Average Significant Wave Height and Wave Direction (Source: WERMED Malta) Design Development After initially deciding on the theme of the project, a process of designing the final wave generator was undergone. We listed the properties that the final design should have. Then we started designing designs which included the following: Figure 2: Requirements of the Wave Generator In all four different designs were taken into consideration. Each design was evaluated and its pros and cons were listed. Through this process, our aim was to come up with the best possible design which is not only viable but also efficient. Design number 1 The first design was inspired by the shake torch mechanism which incorporates a magnet passing through a coil and as it passes it generates an electric current. As the float bobs on water (when there are waves), the magnet moves through the tube, passes through the coil and generates an electric current. The tube is connected to a capacitor which stores the current. This design was ruled out, since it is not adequate for large scale energy generators. Figure 3: Design 1 Design number 2 The wave generator is flexible such that it moulds itself on the wave. At any point in time, one of the three barrel like floats is found at the trough and the other two barrel like floats are found at crest. At the same time, weights in the side arms hit piezo plates which convert mechanical stress into electrical energy and a magnet moves through the coil in order to produce electricity by electromagnetic induction. The design is anchored from only one cylinder to allow free rotation to face current wave direction. The rotation is aided by triangle shaped structures attached to the barrel like floats. The two outside barrels would be modified so they will have both weight and buoyancy. The center barrel will be modified so the total weight of the center barrel is twice that of one of the outside barrels. This design was ruled out after analyzing each aspect of the design. The energy production tube associated to piezo was deemed highly inefficient because piezo disks, only produce millivolts and thus not suitable to produce energy in large scale projects. The energy production system associated to gearbox system was deemed inefficient because there would be huge energy loss associated, to turning the gear wheels. On the other hand, we saw that there was potential in energy production using electromagnetic induction, thus we based our project on this form of energy production. Figure 4: Design Nos. 2 Design number 3 Figure 5: Design Nos. 3 This design consisted of a tube, with coil wound around and a magnet rolling inside. As the magnet rolled, through the coil, electricity is produced. Waves cause, the tube to shift to one side and the magnet consequently gains more speed as it moves towards the end of the tube. This design was ruled out because as the magnet shifts to the end of the tube and hits the other side, energy is lost as it hits the end of the tube. Thus, the design is considered inefficient due to significant energy losses. In designing, the final design a design which incorporates continuous motion was planned. Design number 4 The wave generator is a long, narrow box pivoted and anchored in the middle so that, as one end goes up, the other goes down. One end goes on the wave crest and the other goes down with the trough of the wave. When one end, goes up the fluid inside the tube goes down and turns the turbine which is connected to the coil. As soon as it reaches the end of the tube, the flap closes and forces the fluid to flow backwards and the fluid takes the path along the other side. As it flows downwards, it turns the other turbine, which is connected to the magnets. The turbine and magnets turn in the opposite direction, generating electricity by electromagnetic induction. Figure 6: Design Nos. 4 Building the model Materials and Apparatus Voltmeter Wires Plastic Casing Copper Wire Coil 2 Magnets Perspex Boxes Bushes Oscilloscope Water In practice, the Sea Saw should be half wavelength based on average values, so that one end rests on a crest and the other end rests on a trough. Its axis should be parallel to the motion of the wave, it is perpendicular to the wave front. Anchor Seabed It should be anchored from the centre, to the sea bed. The anchor should be flexible so that it can adjust itself to water height/level. Preliminary Testing Test 1 Testing Generator String was wound around the magnets shaft. It was spun by pulling the string. Voltage was checked on an AC Voltmeter. Average reading was About 2.3 Volts. The same reading was obtained on an oscilloscope. Peak was 2 cm, cycle was 8 cm long. Settings were 2 volts per cm. Time base was 10 ms per cm. These correspond to a peak voltage of 4 volts. RMS (Root Mean Square Voltage) was 2.8. Periodic Time was 80 ms. Frequency was 12.5 Hz. Theoretical voltage was calculated as follows: Emf generated by each length of the coil when cutting the field lines is given by Where B = Magnetic Flux Density = 0.04 T l = Diameter of Magnet 4.5 cm = 0.045m v = Average velocity To find Average Velocity: R = Average Radius of coil 5 cm = 0.05m F = Frequency of Rotation 12.5 Hz (obtained from oscilloscope) At any time the coil is cutting the magnets at 4 different points. The coil had 70 turns. Total Peak Voltage = 5 Volts This agrees with the value obtained from the oscilloscope. Test 2 Gates In the initial design, the gates were 20 cm high (Bottom to hinge). These started to hit the sides of the tank and did not open properly. They were lowered to 13 cm. Weights in the form of heavy nuts were attached to them using silicon sealer, in order to reduce the gates buoyancy since they are made of Perspex. The tank was filled with water. Wave movement was simulated by rocking the tank manually. Figure Gates did not open properly and there was leakage of water. Water did not flow the complete circuit but started to flow backwards. Water did not have enough space to flow to at the ends. The design was emended by extending the tank incorporating a circular pathway. Friction at the bearings tended to make the magnet disc and coil to rotate in the same direction. This was due to the common shaft on which they were turning. The common shaft was used in order to stabilize the system. On a larger model, the use of common shaft can be avoided. Backward movement was stopped by inserting a ratchet with each water turbine. Hinge moves in the direction of the pedal but not backwards. Further Testing Performance with depth of water Depth of water Speed of Pedals/ Rev min-1 Performance with different wave frequency Wave Frequency Speed of Pedals/ Rev min-1 Improvements Use turbines instead of water mill. Smaller gates so that they open more effectively. Larger and longer Perspex box. Instead of water, use a denser fluid such as mercury. Water mills must have less flaps so that they do not reduce the flow of water. Survey The aim of the survey was to study peoples perception on wave energy and their knowledge. A copy of the survey which was distributed is found in the appendix. The majority of those who answered the survey ranked wave energy as the second best way of producing electricity in Malta using renewable energy sources. This is understandable since actually when seen in context wave energy is still in its early stages to be used as the main way of producing electricity thus it should be implemented together with other forms of renewable energy. There was a considerable majority who answered that they never heard of wave energy. Given that renewable energy has been on the agenda for the last five years and wave energy seem to know of it, it seems that the government and other authorities are not giving wave energy its due importance nor are they considering its potential at least in small levels. The lack of importance given to wave energy is also shown through the results obtained for question 4. The majority understand that wave energy has a potential but at the same time accept that further research should be carried out before it is implemented on a large scale. This was the general response both for question 5 and question 3. Question was largely misunderstood and the few survey respondents who understood the question correctly accepted that wave energy can have a negative environmental impact, which can be minimised by designing a wave generator which is more environmentally friendly and has a smaller visual impact. The survey results show that people are not well informed and this point must be taken into consideration in designing the fair stand. The aim of the fair stand should not be merely to inform the public on our project but also on wave energy as a whole including its advantages and its disadvantages.

Essay Comparing the Role Models in Beowulf and Sir Gawain and the Green

Role Models in Beowulf and Sir Gawain and the Green Knight Excellence has always been a virtue revered by society. Writers throughout the ages have tried to capture the essence of excellence in their works, often in the form of a title character, who is the embodiment of perfection, encapsulating all the ideal traits necessary for one to be considered an excellent member of society. However, the standards for excellence are not universally agreed upon. On the contrary, one man's idea of excellence may very well be another's idea of mediocrity. Yet, human nature is constant enough that by analyzing different literary "heroes", one can discover the standards of excellence that are common to different peoples. The title characters in both Beowulf and Sir Gawain and the Green Knight were both considered paragons of excellence by their peoples. Yet, upon close inspection of the specific actions of these characters, stark differences emerge. While Gawain is virtuous and exemplifies selflessness, Beowulf's heroism is marred by his pursuit of fame and wealth, which seems to dominate his every action. The discrepancy can be explained by a contextual analysis of both heroes. Gawain's code of chivalry emphasized perfection and thus he is flawless. Beowulf on the contrary adheres to the code of heroism, which is much less stringent on man's actions, and much more open to interpretation. Gawain's actions reflect the social mores of 14th century England, where a good knight was expected to adhere firmly to the code of chivalry. Gawain is the model knight, gallant and valorous, not to mention a devout Christian. Gawain's superb character traits are bolstered by his status as a member of King Arthur's court. Th... ...ulf saw themselves as means by which the end of achieving glory for their society could be achieved. They didn't leech on to society and drain precious resources as do many of today's corrupt leaders. On the contrary, they gave back to their people and lived up to the ancient notion of the "good citizen" as first advanced by Plato. Present society would be the better for it if more people like Gawain and Beowulf were born. They were truly excellent members of society. Â   Works Cited and Consulted Bede, The Venerable. Ecclesiastical History of the English People. 731 AD. Beowulf. Ed. Burton Raffel. New York: Signet Classic, 1999 Brewer, D.S. Courtesy and the Gawain-Poet. Ed. John Lawlor. London: Arnold, 1966 Sir Gawain and the Green Knight. Ed. Brian Stone. New York: Penguin, 1974

Epiphany :: Literary Analysis, Joyce and Calvino

World War I and World II are basically the same, right? If so, Araby, written around WWI by James Joyce, and The Flash, written around WWII by Italo Calvino, are also the same, no? Indeed, these short stories have many similarities. At the same time, both stories have many differences. Thus, it is difficult to compare both stories when considering all the details. If the subject of comparison is more specific, such as epiphany, then more emphasis and effort can be put into the comparison. In Araby, the protagonist falls in love with a girl, but love deceives him. In his moment of epiphany, â€Å"[g]azing up into the darkness [he] saw [himself] as a creature driven and derided by vanity; and [his] eyes burned with anguish and anger† (Joyce 1). In The Flash, the protagonist suddenly grasps a reality, but only for an instant: â€Å"[He] stopped, blinked: [He] understood nothing. Nothing, nothing about anything. [He] didn’t understand the reasons for things or f or people, it was all senseless, absurd. And [he] started to laugh† (Calvino 1). The comparison between the epiphanies of both short stories reveals the relationship amongst the similarities and differences regarding theme, symbolism and setting. Most importantly, comparing the themes of both epiphanies reveals they can simultaneously be similar and different. An important common theme in both epiphanies is facing reality. In Araby, the protagonist realizes â€Å"[his] stay was useless† (Joyce 6) since the young lady only â€Å"spok[e] to [him] out of a sense of duty† (Joyce 6). Likewise, in The Flash, the protagonist realizes he â€Å"accepted everything: traffic lights, cars, posters, uniforms, monuments, things completely detached from any sense of the world, accepted them as if there some necessity, some chain of cause and effect that bound them together† (Calvino 1). Both characters face the reality and randomness of the world. Even so, each epiphany implies each protagonist faces a different sort of reality. The protagonist of Araby faces the reality of love and â€Å"[sees himself] as a creature driven and derived by vanity† (Joyce 6). On the other hand, the protagonist of The Flash faces the reality of existence and hopes â€Å"[he] shall grasp that other knowledge† (Calvino 2). Therefore, reviewing the theme similar to both epiphanies leads to discovering different themes as well. Conversely, looking at the differences in the symbolism of each epiphany hints at a comparable aspect of symbolism.

The Titanic - Depth of the Heart of the Ocean Essay -- Movie Film Ess

The Titanic - Depth of the Heart of the Ocean "Ahh, open your heart to me, Rose," pleads Caledon Hockley of the young Rose in James Cameron's film, Titanic, just after he gives her a most expensive diamond. The actor Billy Zane plays Hockley as a callous, jaded, been-there-done- that sophisticate who seems to want her heart simply because he believes it is for sale and he has a right to it. His blindness to higher motives in love totally disqualifies him from being worthy of Rose DeWitt Bukater, played by Kate Winslet. But perhaps it is also the opaque nature of love itself that defeats him. This scene between Hockley and Rose is one of several ways in which Cameron develops the idea of the closed heart and the effort to open it. The profound ocean, the massive ship, and the impenetrable gem are elements of the setting that parallel and reinforce each other and Cameron’s theme. Throughout the plot, they are all alike unfathomable, indomitable, yielding to the mastery of no mere mortal. As such, they capture the image of a person's heart being opaque, not easy to read or see through. The midnight blue color throughout suggests that the heart of love is as profound, deep and moving as the ocean itself. The gem drives the plot, then, and serves as the central symbol carrying the message. The elderly Rose narrates the story, casting the film in a flashback format. She asks a question about a gem named "Le Coeur de la Mer," the French title for "The Heart of the Ocean." It is this diamond that the modern salvage crew seeks at the start of the film. Their quest takes them to the wreck of the ship Titanic which sank on April 15, 1912, and wh... ...help for pain" (577). Cameron echoed that sentiment in his acceptance speech when he said that love is the strongest force in the world. Anyone who engages it, then, will triumph to the extent that his or her strength of character is as true, deep, and profound as the ocean itself. Sources Cited Arnold, Matthew. "Dover Beach." Literature: An Introduction to Reading and Writing, 4th ed. Eds. Edgar V. Roberts and Henry E. Jacobs. Upper Saddle River, NJ: Prentice Hall, 1995. 576-7. Cameron, James, Dir. Titanic. Perf. Leonardo DiCaprio and Kate Winslet. 20th Century Fox, Paramount Pictures, 1997. ---. 55th Annual Golden Globe Awards. VH-1 -- 38, San Antonio.18 January 1998. ---. "The Making of Titanic." Oprah. KMOL -- 4, San Antonio. 20 January 1998. "Clare Reviews Titanic." 1/11/98. 3/18/98. http://www.girlsonfilm.com/film/navigation

How Does Junk Food Affect Developing Teenagers

The teen years are a time of rapid physical and emotional growth. The nutrients in food serve as the fuel for this development, making a nutritious diet vital for good health during the teen years. â€Å"Junk food† includes items like candy, chips and soda that are high in fat and calories but low in nutrients. Understanding the impact of junk food on developing teens helps highlight the importance of a healthy diet. Weight Gain Overweight and obesity are a threat posed by Junk-food consumption. More than Just a superficial issue, childhood obesity increases the risk for several serious diseases, ncluding heart disease and type 2 diabetes.According to the Centers for Disease Control and Prevention, 70 percent of obese kids observed in one study had at least one risk factor for cardiovascular disease, such as high blood pressure or cholesterol. Junk food causes weight gain by filling the diet with calories and fat rather than nutrients, while large portion sizes make it easy to overindulge in these foods. Sponsored Links Diabetes Penyakit Diabetes bisa dihindari, Hitung Skor Anda disini. www. meetdoctor. com Nutrient Deficiencies Junk food is a poor source of vitamins, minerals and other nutrients teens need for roper health.Filling up on the empty calories in Junk food makes it difficult to obtain nutrients from healthier foods like fruits and vegetables. The University of Minnesota School of Public Health reports that a person's nutrient needs are higher during their adolescent years than at any other time. Failure to consume adequate nutrients during this period can result in delayed physical growth and sexual maturation. Poor nutrition during the teenage years may also lead to increased risk for cancer, osteoporosis and other diseases later in adulthood. DepressionFor some kids, being overweight or obese can have a negative impact on self-esteem and well-being. But there is some evidence that Junk food itself can contribute to poor mental health. Prel iminary research suggests that an unhealthy diet may increase the likelihood of depression in some individuals, dietitian Katherine Zeratsky wrote for MayoClinic. com in 2010. While more studies are needed in this area, a diet rich in fresh fruits and vegetables, lean meats, whole grains and other nutrient-rich foods is a teenager's best bet for a healthy mood. Prevention/SolutionLimiting Junk food rather than avoiding it altogether is usually sufficient to prevent serious health consequences. When eating high-fat or high-sugar foods, limit the amount of calories and fat from other sources that day. Make fresh fruits and vegetables a staple in the diet and keep plenty of healthy snacks in the home to feed hungry teens. Replace soda with skim milk or water and choose whole-grain foods over refined products like cereal, bread and pasta. You and your teen should also discuss proper diet and nutrition with their doctor. How Does Junk Food Affect Developing Teenagers? By alipol

My Dog, Romeo

My dog, Romeo My dog, Romeo, is the best pet anyone could have. He is beautiful and easy to care for. Playing with him is lots of fun. He always takes care of me. There isn't a better pet anywhere. Romeo is a beautiful tricolor Sheltie. He is mostly black with white and a bit of brown. Caring for him is easy because I simply have to make sure he has fresh water and food every day. I exercise him by throwing his toys. Romeo is a good pet because he is nice looking and doesn't require much care. Romeo is lots of fun to play with. He loves to play catch. He follows me around the house with a toy and drops it on my foot so I will kick it. He can catch just about anything, but his favorite is chasing a Frisbee. I really have fun playing with Romeo. Romeo takes care of me. He always follows me when I leave a room. When I am sitting on the couch he plops down right beside me. When we are outside in the woods he always makes sure that I keep up with the rest of the family. He always watches out for me. As you can see, Romeo is a great pet. I am proud of him and he doesn't require much care. Playing with him is always enjoyable. He watches over me and keeps me safe. Romeo is absolutely the best pet anyone could even have!